$280 per month as a base price?!

$280/ month for 4 meals?! Seriously?! And thats the "base price"!
Id rather wing-it with what I have in the pantry.
You guys are on the right track; great concept. But honestly youre going to have to make this cost effective if you think you are going to build a national brand and serve a large scale audience.
Cut this price IN HALF and I think youve got a better chance at success. 99.7% of us dont live in "the valley" and we cant afford $280/month for 4 meals (for 2 people) AND wed still have to make it ourselves.
Get a grip people!

Justin photo about HelloFresh: Meal Kit Delivery